If your social media content is shiny rather than sticky, you could be!
Watch the video below to learn more about how to make sure your social media content "sticks" prospects to your page and creates a clear path to get in touch with you or buy from you:
What do we mean when we say shiny vs. sticky? When we think about social media content, it can either be shiny or sticky. These two types of content can drastically affect the process a customer goes through when they go on your social media page. Let’s walk through both scenarios.
Shiny social media content is beautiful, visually pleasing, cohesive, and plays into a strong brand identity. This type of content signals that this is a successful business. But shiny social media content only gets you so far. So let’s imagine a prospect is looking at a shiny Instagram account for a home builder. This is the process they will go through:
Sticky social media content is still visually pleasing to the eye and “shiny”, but it has a “stick”. It keeps the prospect interested in the content and guides them through the next step. It also tells them exactly where to go if they want more information, and has content for everyone no matter what step in the process they are in. Let’s imagine a prospect is looking at a sticky Instagram account for a home builder. This is the process that they will go through:
Do you notice how both prospects went through the same initial steps, but the sticky Instagram profile put the prospect on a direct path to get more information about the content they were interested in and get in contact with the builder? That was immensely easier than viewing a bunch of photos, clicking around on a website with no clear call to action or information, and having to redo the process all over again. THIS is the difference between shiny vs. sticky social media content. Both are “shiny” and beautiful, but the sticky social media gets the prospect directly to you and takes all the unnecessary steps out of it.
Make sure your social media content makes it as easy as possible for prospects to buy from you with our free Shiny vs. Sticky infographic.
Just click the button below to download it directly and you can always refer back to it!